Smart UTM
Premium campaign URL builder

Smart UTM Link Generator

Create clean, validated tracking URLs in seconds. Generate standard Google Analytics UTMs or fully custom parameters, complete with live preview, QR codes, and exports.

Standard UTM Generator
Build Google Analytics-compatible campaign URLs with standard UTM parameters.

The page you want to track.

Live Preview
Your tracking URL updates instantly as you type.
Fill in the required fields to generate your URL.
QR Code
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Understand UTM Parameters

UTM parameters are tags you add to a URL so analytics tools can attribute traffic to the right campaign, source, and creative.

Campaign Source
Required
utm_source

Identifies the traffic source that sent the visitor.

Example: google

Campaign Medium
Required
utm_medium

Identifies the marketing medium, such as cost-per-click.

Example: cpc

Campaign Name
Optional
utm_campaign

Identifies the specific campaign or promotion.

Example: spring_sale

Campaign ID
Optional
utm_id

Used to identify a specific ad campaign.

Example: abc.123

Campaign Term
Optional
utm_term

Used for paid keyword tracking.

Example: running+shoes

Campaign Content
Optional
utm_content

Differentiates ads or creatives pointing to the same URL.

Example: logolink

Learn about UTM parameters
Common questions about campaign tracking.